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Persona
For this concept project, I initially created two personas to represent distinct user groups. However, after evaluating both, I decided to focus on a single persona as it best represented the core target audience.
Her need for a quick, mobile-first experience and frustration with complicated checkouts aligned with the app’s main challenges. Focusing on this persona allowed me to streamline the design and address the most relevant pain points effectively.
Prioritization
Given the project’s four-week timeline, I used an Impact-Effort Matrix to prioritize features strategically. This approach allowed me to focus on delivering high-value functionality while ensuring efficient use of resources. By balancing user needs with time constraints, I could create a solution that was both impactful and feasible within the given timeframe
Wireframes
Inclusivity was central to the design, adhering to WCAG 2.1 guidelines:
Perceivable: Achieved a color contrast ratio of 10.16:1, exceeding accessibility standards for readability. Added alt text to icons and images for screen reader compatibility.
Operable: Designed interactive elements with ample size and spacing for touch and keyboard navigation.
Understandable: Used clear labels and intuitive workflows to support users with diverse abilities.
Robust: Ensured compatibility across devices and assistive technologies, including screen readers and magnifiers.
Aligning the design with user concerns
Problem 1: Difficulty in Finding Relevant Events Quickly
Solution: The homepage includes a prominent search bar and filters for date, venue, and genre. This allows users to quickly narrow down their search and find relevant events, improving discoverability.
Problem 2: Cluttered Navigation and Overwhelming Options
Solution: To improve usability, I introduced personalized tabs below the search bar, such as "Suggested Events," "Upcoming Events," and "Nearby Events." This streamlined the navigation and helped users focus on the most relevant event options, reducing cognitive load.
Problem 3: Lack of Personalized Recommendations for Users
Solution: The "Suggested Events" tab was designed to surface personalized event recommendations based on users' preferences. This allows users to easily find events that match their tastes, enhancing their experience.
Problem 4: Slow or Complicated Ticket Checkout Process
Solution: The event detail page includes simple, clear options to either add to favorites or get tickets directly. By removing unnecessary steps and emphasizing key actions, the booking process is streamlined, allowing users to quickly make decisions and purchase tickets.
Problem 5: Frustration with Event Information and Navigation
Solution: The popular and upcoming events sections are displayed horizontally, providing a quick preview of key details. This horizontal layout helps users easily browse through multiple events without feeling overwhelmed by too much information at once.
Problem 6: Inconvenience in Storing and Accessing Tickets
Solution: After booking, users have the option to download and share tickets directly within the app. This addresses the need for quick access to tickets and makes it easier for users to share them with friends or save them for future reference.
Problem 7: Accessibility and Inclusivity Concerns
Solution: To ensure the app is accessible to all users, I focused on maintaining high contrast ratios for text readability and optimizing touch targets for ease of navigation. This ensures users with visual impairments or motor difficulties can still interact with the app efficiently.
This project provided valuable insights into the challenges users face when discovering and booking tickets for live events. Through a focus on simplifying navigation, offering personalized recommendations, and enhancing the overall user experience, I was able to create a streamlined and intuitive platform that addresses key user pain points.
Looking ahead, the next steps would involve conducting usability testing to validate the design decisions and gather feedback on the flow and features. Based on the findings, further iterations could be made to refine the experience, potentially exploring the integration of new features like event reminders or social sharing options.Ultimately, the goal is to ensure the platform remains user-centric and adaptable, evolving alongside users' needs to create an engaging and seamless ticket booking experience.
